Projects

Estacada Industrial Campus Campaign

Contributions include: SWOT analysis, publics, goals, budgets and timelines, and social media messaging designs.

Crisis Communications Plan

After we identified our most likely crisis, I led a strategic media outreach plan for the Industrial Campus, crafting responses that ensure accuracy, consistency, and clarity.

View full campaign plan below:

View the full project here:

Newswire Analysis

As part of my PR Fundamentals coursework, I conducted an in-depth analysis of a news release issued by a well-known organization. I assessed the effectiveness of its public messaging, identified key stakeholder groups, evaluated its communication channels, and developed recommendations to enhance brand alignment and stakeholder engagement.